Basecamp project management software and online collaboration
Basecamp has a non-traditional marketing approach when communicating their project management capabilities. Their SaaS is directed to online project management collaboration and has been in the market since 2004.
A brief look at the history reveals Basecamp niche market: Basecamp was initially designed as a project management tool for managing Design projects. The lead developer was 37signals, a web design company (at that time). In 2004, Chicago-based 37signals shifted its focus to become a full web application development power house and released Ruby on Rails, an open source web application framework, and Basecamp.
It was David Heinemeier Hansson, 37signals co-founder that took credits for Ruby on Rails, which was the underlying technology behind Basecamp. As web application developer, 37signals has released various web-based tools such as Backpack (2005), Campfire (2006) and Highrise (2007). In 2006, Jeff Bezos, CEO of Amazon.com, acquired a minority stake through a $10 million investment via his investment company, Bezos Expeditions.
Today, Basecamp has been redesigned from the ground up to comply with the requirements of the market. What functionality can you expect at Basecamp?
- Consolidate your project information on one page: You and your project peers can have discussions, manage a to-do list and tasks, upload project files (drag and drop) and assign people to projects including clients and contractors, all through a single web page.
- All project tasks and pending items contextual to you: Basecamp features an inbox where all things pending are displayed: tasks, real-time progress and daily activities.
- Familiar to Facebook timeline? Basecamp features a visual timeline of your project activities from current status to beginning, you just need to scroll and follow the updates of your project peers.
- Complete access control to your project information: you can define and refine access control to your project peers, clients and contractors. You can grant superpowers to your users and groups.
- Basecamp web-based calendar features: colors codes (based on category or tasks), events discussions, email reminder setup.
- Automatic email notifications based on task completion or task changes. Email responses to Basecamp project requests are directly posted within your appropriate project.
- Search for Projects, people or documents at any time, Basecamp provides full search support. Search results are filtered based on user access permission level as well.
- You like Google Plus Circle? You can group people by company, teams or projects depending on your organizational needs.
Is Basecamp for you? Well if you are a web design company or web content team then it is worth to try it out. Basecamp offers a 45-days trial period. No credit card required.
Basecamp pricing is available at four levels:
- $20 per month: up to 10 projects at once, 3 GB file storage, unlimited users.
- $50 per month: up to 40 projects at once, 15 GB file storage, unlimited users.
-$100 per month: up to 100 projects at once, 40 GB file storage, unlimited users.
-$150 per month: Unlimited projects, 100 GB file storage, unlimited users.
If your project management requirements are far more complex (construction projects, engineering projects, professional services automation, IT Help Desk Projects) probably you will wish to have a Gantt chart available. As of the time of this writing, we could not find or view a Gantt chart at Basecamp.
Posted on May 30, 2012